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CLASSICAL
enCORE Accelerando
Budapest, Hungary
26-30 June 2024
THE PROGRAM
Thrusday
27/06
09:30-10:30
11:00-11:30
13:00-14:00
14:00-15:00
15:15-16:30
Presenting the Repertoire
Coffee Break
Lunch
Creating New Concert Formats
The Complete Audience Toolbox
or Listening to the Audience
Friday
28/06
09:30-11:00
11:00-11:30
11:30-13:00
13:00-14:30
14:00-15:00
16:00-18:00
Creating New Concert Formats: Session 1
Coffee Break
Creating New Concert Formats: Session 2
Lunch
Creating New Concert Formats: Session 3
Touristic Program
Saturday
29/06
09:30-11:00
11:00-11:30
11:30-13:00
13:00-14:00
14:00-15:30
16:00-17:30
17:30-18:30
How to reach your audience
Coffee Break
How to sell your concept
Lunch
Creating New Concert Formats: Practice it!
enCORE Final Performances
Evaluation and feedback from coaches
THE SESSIONS
Tue 27 June, 11:30-13:00
Find your WHY
Ricardo Van Mildert
Ricardo works at MoonJelly Agency, he's an advisor to several blockchain and tech music start-ups and he runs a coaching/training company focused on mindset, public speaking, burnout prevention and helping others reach their full potential. Explore the concept of purpose and its significance in personal and professional fulfillment. Attendees would engage in discussions, workshops, and activities aimed at helping them discover their own purpose or "why" and learn how to effectively communicate it.
Thr 27 June, 14:00-15:00
Creating New Concert Formats
Hanni Liang
Sergio Roberto Gratteri
Kian Jazdi
How can we create new concert experiences? How can we open up the form to foster enhances and exchanges? And how can a concert address artistically topics of the now and create more connection to and with music, the institutions and the artists? Looking at the triangle of a concert: The artist, the audience and the work itsself, this session is talking about new roles of musicians, listeners and concert promoters.
Thr 27 June, 15:15-16:30
The Complete Audience Toolbox
Cecilie Szkotak Nielsen
An introduction to several new useful tools for brand, programming, concert concepts, data, hosting, storytelling & digital marketing. Learn the needs and barriers of first-time audiences. Learn which tools can counter which audience barriers. Hear about the changes in Denmark after orchestras and ensembles began using the tools. Discuss which tools you need in your organization. The tools are based on research into first-time audiences: Young urbans (age 20-30), families (age 30-45) and empty nesters (age 45-65). The English version of the tools will be published spring 2024
Thr 27 June, 15:15-16:30
Listening to the Audience
Sarah Price
What really goes on in people's minds during a concert? How does classical music fit into the life of an occasional attender? How are audiences responding to innovations in concert format? In this session, leading academics in the field of audience research share the latest insights from their investigations into the audience experience.
Sat 29 June, 09:30-11:00
How to reach your audience
An interactive panel session showcasing the positive impacts of embracing the latest AI tools to increase productivity for administration teams, enhance research and providing fuel for human creativity and innovation - without replacing it.
Florence Eves
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